Biz: Zappos nailed by security breach, millions of customers affected
- 24 million customers affected by a major security breach source
- » A consumer-focused brand suffers: A data breach with far-reaching implications, this couldn’t have happened to a better company. Anyone who’s ever bought shoes from Zappos knows the company has a rep for doing whatever it can to make the customer happy. “We’ve spent over 12 years building our reputation, brand, and trust with our customers,” wrote Zappos CEO Tony Hsieh. “It’s painful to see us take so many steps back due to a single incident.” According to the company, sensitive data, including the last four digits of customers’ credit card numbers, may have been acquired in the cyber attack.