Tech: Facebook’s Gowalla buyout was for the talent, not the company
- While Facebook isn’t acquiring the Gowalla service or technology, we’re sure that the inspiration behind Gowalla will make its way into Facebook over time.
- A statement from Facebook • Basically emphasizing that they bought out Gowalla’s staff, not its service. It apparently was a marriage of mutual ambition: “It became clear that the way for our team to have the biggest impact was to work together,” said Gowalla CEO Josh Williams. The statements effectively play into what many have figured about the Gowalla team — they’re a very good company at design, but ultimately, their product was an also-ran in the market, one increasingly surpassed by Foursquare. They shouldn’t feel bad, though — Facebook was an also-ran at location-sharing, too. source