Culture: Marketing experts: Paula Deen’s diabetes switch-up a weird branding choice
- I think it’s completely gross that Paula Deen made $$$ pushing food that makes you sick and will now make $$$ pushing the medication for it.
- Twitter user @BradWalsh • Discussing TV chef Paula Deen’s decision to announce that she suffers from diabetes — and at the same time using the opportunity to play spokeswoman for a major diabetes drug company, Novo Nordisk AS. Branding experts think this is an poor way to handle the issue. “It’s a big change to expect consumers to buy into,” said Allen Adamson, managing director of branding firm Landor New York. We’re with the branding dude. It’s as if she’s trying to reboot herself because she’s in a corner. source