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01 Jul 2010 21:19

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Tech: Why is Amazon even charging for the Kindle in the first place?

  • Amazon’s model should be selling books- and to hell with the device itself. The iPad is raising hell with everybody.
  • Tech analyst Charles Wolf • Describing the major flaw in Amazon’s current pricing model with the Kindle – which is that they cost a lot of money, making uptake seem less desirable in the wake of the iPad. The company recently cut the prices of the more expensive – and larger – Kindle DX, which was a good idea because it cost $10 less than the iPad and did far less. It now costs $379, and sports a new design and a high-contrast display. It’s sexy, but at that price point, who would buy this? The only major thing it has over the iPad is that the screen doesn’t have much glare and can be read in sunlight. That’s it. source