Biz: The food industry says “Smart Choices” wasn’t a smart choice
- Whaddya mean Peanut Butter Crunch isn’t healthy?! They probably meant well in creating it, but big food companies have Eggo on their face after admitting that their “Smart Choices” campaign was a bad idea and they were suspending it. Why’s that? Well, the levels the program set allowed for fairly unhealthy foods like sugary cereals to make the list. And the FDA, of course, didn’t like it. Good idea making your products seem less scary, guys. source