Biz: Heinz Ketchup, your main squeeze, now wants to double-dip
- Innovation is coming to the ketchup packet. Heinz, which has apparently struggled for years to come up with a better idea than the pull-apart packet, has created a mix between the squeeze and the dip, which means you don’t need a spot to plant your crushed tomato-and-vinegar puree any longer. We’re waiting for someone to do the same thing with brown mustard packets. Get back to us then. source