Biz: “The Other White Meat” no more: Pork wants you to “Be Inspired”
- In terms of slogans we can get behind, we probably shouldn’t list slogans that make us think of Chicago songs, and the National Pork Board’s new slogan does. It’s as needed. Peter Cetera didn’t die for sins quite that egregious (in fact he’s still alive). As for the reasoning – the pork folks are done with pretending people will go with pork over chicken. So they’re trying to reach the 82 million Americans who already eat pork rinds. Yum. source