Read a little. Learn a lot. • Tightly-written news, views and stuff • Follow us on TwitterBe a Facebook FanTumble us!

27 May 2010 20:47

tags

Biz: Ford kills Mercury, has eyes on Zeus himself next

  • 528k number of Mercury models the automaker sold in 1985
  • 92k number of Mercury models they sold just last year
  • 0k number of Mercury models they plan to sell after 2010 source
  • Why kill them? Simply put, Ford is trying to ditch most of their sub-brands to focus on the flagship. Jaguar, Land Rover and Volvo have all met similar fates. Mercury has more history than any of those brands, though – at 71, it’s eligible for social security.