Tech: Zephoria: A SEO company piggybacking off a researcher’s success?
- It also looks like [Zephoria] is calling up other social media services to try to take over my account. I’m still investigating all of this but not at all surprised. Apparently, they’re a SEO company. And apparently my social media usage affects their SEO. Le sigh.
- Danah Boyd • Getting at the key problem here with her whole Tumblr username takeover. While there’s reason for Tumblr to get a little bit of the stinkeye over this issue (although they’re working like crazy to make amends in this case, with Tumblr CEO David Karp himself doing customer service), Zephoria the company appears to be doing really sketchy things in an attempt to usurp Boyd’s longstanding online identity. Because, you know, Boyd has a Twitter account with many users, a YouTube account since 2006, a Flickr account since 2004, a Last.fm account since 2004 … you get the idea. So, instead of going after Tumblr, we think the Zephoria company itself deserves scrutiny, based on their apparent piggyback on Boyd’s name. While they may have an A+ Better Business Bureau rating, if Boyd’s right, that should probably go down to a B-minus. source