Biz: Auto industry recovery: Detroit Auto Show reflects a reversal of fortunes
- 4-9% expected increase in U.S. auto sales in 2012 source
- » Pulling out the big guns: This week’s Detroit Auto Show is a giant coming-out party for an auto industry that was struggling to keep the engine running just a couple of years ago. But, while those times are certainly not gone entirely, they’ve certainly improved in recent years, which reflects in the boldness of this year’s models. In fact Chrysler, the weakest of the the three auto companies, is actually looking like a bright spot for Fiat, whose Chief Executive, Sergio Marchionne, invested in the company at its weakest point. “He entered Chrysler at rock bottom and will now capitalize on a U.S. recovery — the timing was perfect,” said automotive analyst Philippe Barrier. But maybe you’re like us and you don’t care about the specifics of the recovery and just want to see cool new cars. Well, the Detroit Free Press has you covered.