Tech: The Apple iPad: Is the target audience the already-converted?
- When it launches, the iPad’s initial target audience is iPhone and iPod touch users. Why? Because they are already very comfortable with the way you need to interact with this device.
- TechCrunch columnist MG Siegler • Regarding the iPad’s initial target audience. It’s something Apple CEO Steve Jobs himself hinted at during his keynote address, saying, “If you have an iPhone, you already know how to use this.” And ultimately, that’s who’s going to be buying this, according to Siegler. It’s not perfect – it’s probably closer to a first-generation iPod than a first-generation iPhone in terms of completeness – but many users can already see its potential. It’s a CrunchPad on steroids. (Sorry, TechCrunch.) source