• Bump in the road: Be warned, you’re going to hear those four words a lot in this new ad by the Mitt Romney campaign. The ad has stirred up some discussion, specifically because it’s making such a strident criticism of such an offhanded turn of phrase. Arguments about the content of the ad aside, though, here’s what we’ll say: This is a poorly constructed piece of political handiwork. The reason being, the ad uses the words “bump in the road” so many times that they begin to lose all impact well before the end (in which it dissolves into a full cacophony of “bumps in the road”). It’s really, really trying too hard, which is something we sometimes think about Mitt himself. source

Posted by Chris Tognotti • Permalink