Biz, Music: Licensing the legend of reggae icon Bob Marley
- Building a brand around a counterculture figure. Bob Marley stood for peace and love, but he might just stand for beer and headphones, if a private equity firm has its way. Hilco Consumer Capital recently took half-ownership of Marley’s name, and they plan to market the heck out of it. They also own Linens-n-Things, so you know that they clearly have his best interests in mind. source