• failing The former home run king’s rep has been in tatters since his infamous congressional testimony in 2005, where his blatant non-answer may as well have been an admission.
• job McGwire was recently hired by his old team, the St. Louis Cardinals, as the team’s hitting coach. The job could’ve left him open to harsh, probing questions from the press.
• chance Bob Costas of the MLB Network offered McGwire the chance to air out whatever he wanted to air out. McGwire took the bait – a huge get for the young network.
• plan Before he simply just admitted to it, former White House press secretary Ari Fleischer spent a month coordinating a media blitz. It worked pretty darn well, Ari. source

Posted by Ernie Smith • Permalink