• We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.
• A tweet from @redcross • Using a Twitter gaffe as a way to get people’s attention for their cause. The offending tweet went a little like this: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettngslizzerd.” Impeccable taste in beer for a humanitarian organization, kids. Anyway, Dogfish Head noticed the tweet and retweeted it, ensuring many others saw it. From there, the Red Cross used the opportunity to correct the problem and in response, got numerous donations and tons of attention. This is how you deal with social media, kids. (thanks 2105) source

Posted by Ernie Smith • Permalink