• $41.5
  million the amount “Paranormal Activity 2” made in its first weekend; the first film, released a year ago, had a “Blair Witch”-style theatrical run
• $13.3
  million the amount the unsuccessful “Book of Shadows: Blair Witch 2” made in its first weekend; it made just $26 million in its entire run source

• » Another thing to point out: The theatrical run of the first “Paranormal Activity” has the distinction of making a huge amount of money in a small number of theaters. In its third weekend, it made $7.6 million in just 160 theaters, scoring an unheard-of $49,379 per-theater average. And they didn’t even need 3D to pull it off, either. They just needed $15,000 and a great gimmick.

Posted by Ernie Smith • Permalink