• Let’s have a semi-realistic rat in a kitchen cooking shit to eat. No one in their right mind is going to say, ‘Well, that’s a good idea.’ It’s a bad idea, but it’s so beautiful in its execution and such a great piece of storytelling. And actually, I think it’s one of the great pieces of animation of our time.
• Jeffrey Katzenberg, CEO of DreamWorks Animation • In a really good speech about why movies today suck. Here he’s saying that “Ratatouille” was a bad idea that was executed perfectly, but most movies today are focused too much on marketability. That is, producers don’t care so much about the story, they only care about how much money they can make out of it. Katzenberg goes on to say that movies should get better, based on consumer response to the crap that’s come out lately.  source

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