• We’ve noticed shows like Glee and Idol trend while the show is on, but fans often use different hashtags. We thought if we provided the official hashtags, then more posts would aggregate.
• Fox marketing president Joe Earley • Describing the network’s decision to put Twitter hashtags for its shows next to the network’s bug. Genius idea. And on top of that, Twitter wins because it encourages more people to post on Twitter instead of going to some forum instead. But is this giving Twitter too much credit? While a lot of people use it, not EVERYONE does. Some food for thought. source

Posted by Ernie Smith • Permalink