• You can’t buy a campaign like that. It would have cost us millions.
• Internet entrepreneur Wendy Tan-White • On the success of Moonfruit’s creative, Twitter-powered marketing campaign. The web hosting company gave away ten Macbook Pro laptops to people who used “#moonfruit” in their tweets, which pushed the hashtag to the top of the trending list. Since then, their website has seen a 200% rise in visits from the UK and an astounding 1,000% rise in visits from the US.  • source

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