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Posted on April 21, 2011 | tags

 
 

Biz: Colt 45 Blast: Endorsed by Snoop Dogg, not endorsed by Illinois

  • Meet the new Four Loko: Our friends at Pabst may not promote the heck out of PBR, at least obviously, but they are promoting this Colt 45 derivative really heavily, using Snoop Dogg to push Blast onto unsuspecting youths who missed out on Billy Dee WIlliams. The drink, which doesn’t have caffeine, does have 12 percent alcohol concentration — enough for Illinois Attorney General Lisa Madigan to compare a single can to a six-pack of beer. It’s not Loko. It’s a Blast. source