Biz: Burger King’s franchisees: A $1 double cheeseburger can ruin us!
- action In an attempt to stay competitive, Burger King adds a $1 cheeseburger to its value menu, which is a low margin. Consumers rejoice.
- reaction Believing that the fast food chain made the change knowing it’d hurt them, franchises sue. Now a court says the suit can go forward. soruce