Culture: Sesame Street: What worked for Old Spice didn’t work for Katy Perry
- Sesame Street has always used spoofs of popular culture to draw in and connect with its audience. We use spoofs and celebrity appearances to draw in the adult, because research shows that a child learns best when co-viewing with an adult.
- Sesame Workshop vice president and executive producer of Digital Media Miles Ludwig • Explaining the quick success of last week’s Grover “Old Spice” parody, which has earned millions of views in just a few days. You know what’s funny, though? That’s exactly what another Sesame Workshop employee said about the Katy Perry thing on Good Morning America not so long ago. It seems to us that when they hit it, they hit it out of the park, but when they miss, something like Katy Perry happens. source