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24 Jul 2011 21:49

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Politics: Box office: Sarah Palin documentary not showing long-term staying power

  • 63% the 2nd week box-office dip for “The Undefeated” source
  • » Not showing staying power: While the Sarah Palin documentary didn’t suffer the steepest dip this weekend (that honor goes to the final “Harry Potter” film, which didn’t even score two consecutive weeks at the top of the box office), it didn’t show the growth that many slow-rollout films often do. For a small release like “The Undefeated,” though (which actually expanded its theater count slightly, but has only made roughly $100,000 during its two-week run), that’s not very good for its long-term prospects — nor was its $1,714 per-screen count. You know what would be? If Sarah Palin announces a presidential run. (h/t ohheybill)

17 Jul 2011 11:20

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Politics: Sarah Palin documentary not exactly off to the best start

  • ten number of theaters the Sarah Palin documentary, “The Undefeated,” opened in this weekend — mostly conservative test markets
  • three people were in a recent Orange County showing — including a fairly lonely reviewer for The Atlantic; the other two left after 20 minutes source
  • » A pretty bad test weekend: While some estimate that Palin’s film could make as much as $4 million over its entire run — good for a rally-the-troops conservative film — the weekend that they chose to test it is one where most filmgoers of all political persuasions are preoccupied with Harry Potter. But one thing to keep in mind — if she decides to run, the film could do a lot better. For what it’s worth, the other two girls in the theater with Atlantic editor Conor Friedersdorf probably thought “The Undefeated” was an action movie, so maybe she’ll get some business from confused moviegoers.

10 Jun 2011 13:37

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Politics: Documentaries or e-mails: Choose your Sarah Palin narrative