• Just purchased remaining spots for #allamericanmuslim for next week. The show is now sold out! keep your money @lowes and we will keep ours.
• Hip hop mogul Russell Simmons • Revealing (via Twitter) that he had purchased the spaces that Lowe’s had vacated when they backed down to pressure over their advertising on the TLC reality program “All-American Muslim.” According to his rep, he bought two spots, but hasn’t decided what to put in them yet. Russell, you’re a badass. Meanwhile, Lowe’s is defending its decision, claiming it was one of “dozens” of companies that had pulled advertising support from the show — a claim difficult to back up, especially considering that TLC is claiming that the show is doing well advertiser-wise. The home improvement chain bent to pressure from an obscure group called the Florida Family Association in removing their ads from the program. source

• An earlier version of this post said that Groupon dropped their sponsorship of “Celebrity Apprentice.” That’s half-true. The company will no longer allow their ads to show up on the Apprentice Web site. However, they never actively sponsored them, but instead showed up on the site thanks to Google and other ad networks. So, while ThinkProgress (30,000 followers), did throw the tweet to the company (35,000 followers), and Groupon did agree to it, it’s something of a misnomer. They agreed to “dump Trump” … if Trump happens to be in the same room as Groupon. But he isn’t right now. Still, there are examples of this technique being used against sponsors, including:

• left A 2009 YouTube clip put brand logos on Glenn Beck’s head as he said offensive things. The clip was so effective that Beck lost most of his advertisers.
• right Last week, Wonkette removed a story that mocked Trig Palin’s birthday after an online campaign went after the site’s advertisers; many dropped their ads. source

(via BrooklynMutt; photo originally by Gage Skidmore)

• 33 boycotts of Glenn Beck’s show by major corporations – just three major advertisers and a bunch of infomercials are left
• three million people watched Beck’s show last night after Sarah Palin gave him a shoutout; thanks, Sarah, for doing nothing again source

• Wal-Mart, CVS, Best Buy and many more aren’t advertising with Beck. The Fox News host has a pretty serious issues with advertisers at the moment, weeks after calling Barack Obama a “racist” on his show, causing ColorOfChange.org to start a campaign against him. The list of advertisers is shrinking fast. No word on what the Sham-Wow guy plans to do yet. source